Just imagine heading out into the extreme cold we just experienced this week with a wind chill of -47 DGC in just a Jean Jacket with no toque on. This is similar to relying on 2x6 construction with shitty windows to keep us comfortable during the extreme winters here in "Good ole Saskatchewan". We all know that Arctic Parkas work much better! More importantly it is no longer cool to run around in a jean jacket, as the world is waking up to the fact that this type of behavior